The global baby & pregnancy skincare products market is estimated to reach a value of US$ 13.5 Bn by 2031, as per a review by Transparency Market Research. In addition, the study finds that the baby & pregnancy skincare products market is expected to grow at a CAGR of 6.9% during the forecast period, 2021-2031.
#1 Suitability for Sensitive Skin
The heightened sensitivity during pregnancy means skincare products should cater to this change. It’s important to find products formulated to minimize irritations. This means avoiding harsh chemicals and focusing on gentle, natural ingredients.
#2 Certifications
Certifications, such as organic or cruelty-free badges, can offer added assurances. These labels signal a brand’s commitment to specific standards and practices. For businesses, ensuring products carry these certifications can be a point of differentiation.
#3 Packaging Sustainability
In an era of environmental consciousness, packaging plays a role in purchasing decisions. Products that embrace eco-friendly packaging stand out. This not only speaks to the brand’s environmental commitment but also aligns with the preferences of many modern consumers.
#4 Reviews and Testimonials
Feedback from other consumers can provide valuable insights. While personal experiences vary, consistent positive reviews can indicate product efficacy and safety. Businesses might look to product reviews to gauge the potential success of a product within their own inventory.
#5 Ethical Sourcing
Beyond the product itself, the sourcing of ingredients plays a role. Ethically sourced ingredients reflect a brand’s broader values. This consideration ensures that products not only serve the skin but also uphold ethical standards in their creation. We at Zeralabs exemplify this approach, consistently offering clear insights into what goes into our products.