According to Introspective Market Research, global lip scrub market is expected to reach USD 1.63 billion by the year 2028, at a CAGR of 7.1%. Such data emphasizes the potential of entering or expanding within this lucrative market. With that in mind, below are key considerations for selecting the ideal lip scrub.
#1 Ingredient Quality and Source
Businesses are increasingly looking for products made with natural, organic, and sustainably sourced ingredients. This trend aligns with a growing consumer preference for clean and ethical beauty products. A lip scrub with transparently sourced, high-quality ingredients stands out in the competitive market, attracting conscientious consumers and potentially commanding a higher price point.
#2 Packaging and Design
The packaging of a lip scrub is not just about aesthetics; it is also about functionality and sustainability. An attractive, well-designed package can capture attention on retail shelves or in online images. Packaging that is recyclable or made from recycled materials is becoming not just a nice-to-have, but a must-have feature.
#3 Product Efficacy and Performance
For a lip scrub to be successful in the market, it must deliver on its promises. For example, products that effectively exfoliate, hydrate, and nourish the lips, leading to noticeable improvements in texture and appearance. Zeralabs crafts lip scrubs that are meticulously tested and validated, ensuring that each product consistently fulfills its promises.
#4 Price and Profit Margins
Cost is a critical consideration when buying lip scrub, both in terms of wholesale price and potential retail markup. For business owners, the goal is to find a product that strikes a balance between cost-effectiveness and quality. A product that offers excellent value allows for competitive retail pricing while maintaining healthy profit margins, making it a viable and attractive option for businesses of all sizes.
#5 Regulatory Compliance and Safety
Consider the safety and legality of the products they choose to stock. Which includes adherence to FDA guidelines or equivalent authorities in other countries, as well as any certifications like cruelty-free or organic status. A lip scrub with all necessary certifications indicates a manufacturer’s commitment to safety and quality, reducing risk for retailers and enhancing the product’s credibility in the eyes of consumers.