According to Afro Lovely, experts project that the global hair care industry will grow at a 2.55% compounded annual growth rate (CAGR) from 2021 to 2025. The same study states that African American and Hispanic shoppers drive the majority of US personal care sales, which includes black hair care sales. So here are some key points to keep at the forefront:
#1 Hair Type
Every individual’s hair is unique, and not every product will suit all hair types. It’s essential to understand hair porosity, curl pattern, and specific needs before making a purchase. For instance, someone with low-porosity hair might benefit from lighter products, whereas high-porosity hair may require heavier creams and butter.
#2 Price Versus Value
Recalling a convention where business owners discussed purchasing patterns, there was a clear consensus. Quality should not be compromised for price. While budget constraints are understandable, it’s crucial to evaluate if a product offers genuine value for its price. A product might be expensive, but if it delivers remarkable results and lasts long, it might provide better value than a cheaper alternative.
#3 Ingredient Authenticity
The authenticity of ingredients is paramount when selecting hair products. Genuine, high-quality ingredients tend to offer the best results. Products boasting natural or organic components often provide nourishment without the inclusion of harmful chemicals. One notable example is a Zeralabs product with genuine argan oil sourced from Morocco, which offers superior hair nourishment compared to its synthetic counterparts.
#4 Product Versatility
In a world where convenience is prized, a product’s versatility can be a significant advantage. Some products can serve multiple purposes, like acting as a conditioner, a leave-in treatment, and a detangling agent. An example includes leave-in conditioners that can also function as curl enhancers or moisturizing creams that double as heat protectants.